Africa’s most ambitious e-commerce platform — redefining convenience, connectivity, and quality for every shopper.
Universal Cart is an ambitious e-commerce platform aiming to become the largest online marketplace in Africa.
With a vision to build an extensive supplier network, open physical stores, and offer dedicated courier services, we are redefining convenience for shoppers across the continent.
We connect shoppers to quality suppliers across multiple industries — from tech and fashion to construction and hardware — all through a seamless, fast, and reliable platform. Our customer-first approach ensures a dynamic shopping experience that caters to all demographics.
To provide an unmatched online shopping experience by offering a vast range of high-quality products across multiple industries, making Universal Cart the go-to store for every shopper.
To be the fastest and most reliable e-commerce platform in Africa, ensuring quick delivery, responsive service, and a seamless digital shopping journey.
We prioritize our customers, tailoring every aspect of our service to meet their needs and enhance their shopping experience. We listen, adapt, and evolve to exceed expectations.
We build lasting relationships through honesty, transparency, and a commitment to delivering on our promises. Every transaction is backed by integrity.
We source products from reputable suppliers to guarantee value and excellence. Every item is carefully vetted to meet the highest standards.
We grow responsibly — from eco-conscious packaging to ethical sourcing — striving to make a positive impact on communities and the environment.
Behind Universal Cart is a team of passionate and skilled leaders dedicated to revolutionizing e-commerce in Africa. Each member brings unique expertise, driving innovation, operational excellence, and customer-first strategies to shape the future of online shopping.
Leaders driving innovation across Africa
Universal Cart serves a broad and diverse audience, catering to individuals, families, small businesses, and large enterprises.
Our platform is designed to meet the needs of all demographics — regardless of age, income level, or shopping preference.
We aim to scale across Africa, bringing a seamless online shopping experience to both urban hubs and underserved rural communities. By offering a vast range of products at flexible price points, we ensure every customer can find exactly what they need — making Universal Cart a truly universal destination for online shopping.